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BEAUTITUDE
Academy

Course Application · Instructor & Class Introduction

This program fully reflects the perspective of Seo Jiwoo, a semi-permanent makeup & art makeup artist with over 10 years of experience in Gangnam. Guided by the belief that understanding the face matters more than technique, BEAUTITUDE’s philosophy is embedded throughout the entire curriculum.

Classroom scene 1
Course Overview

“What matters more than technique is the ability to understand the face.”

I’m Seo Jiwoo, a semi-permanent makeup & art makeup artist with over 10 years of experience in Gangnam.

After meeting countless clients over more than a decade in Gangnam, I realized one thing: semi-permanent makeup is not just about technique, but about interpretation.

Even with the same design and the same pigment, results vary completely depending on face shape, skin tone, and the flow of facial muscles. In this online class, you’ll learn not just how to draw, but how to read a face.

This class is structured around creating a system that delivers consistent results, organizing practical know-how that can be applied immediately in the field, step by step.

This Class Is Recommended For

  • Those who want practical semi-permanent makeup skills they can use immediately in the field
  • Those who want clear standards for logical eyebrow, hairline, and lip design based on face shape
  • Those who want to systematically learn consultation, skin condition checks, and aftercare flow
  • Those who want to master semi-permanent techniques at a Gangnam-level standard

What Makes This Class Special

  • Extensive, hands-on experience accumulated over many years in the Gangnam area
  • Design logic and expressive techniques that can be applied immediately to real clients
  • Consultation, treatment, and operation templates usable from beginners to clinic owners
Classroom scene 2

What you will learn in this class

The Design Philosophy of Gangnam BEAUTITUDE
  • Line design based on facial proportions, muscle movement, and bone structure
  • The principles of semi-permanent makeup that create a ‘naturally beautiful’ look
Real-World Treatment Process Revealed
  • Live demonstrations of actual salon workflows: consultation → design → treatment → retouch
  • Pigment selection by client type and pressure control based on skin reaction
Practical Tips for Operations & Marketing
  • Reservation confirmation messages, photo-shoot guidance, and review management processes
  • How to build a ‘results-focused’ feed preferred by Gangnam clients

“Technique can be learned, but the eye must be trained.”

Experience why technique makes a difference in results with the BEAUTITUDE class. 💚

Treatment result examples
Instructor

BEAUTITUDE Seo Jiwoo

Director Seo Jiwoo

Hello. I’m Seo Jiwoo, an art makeup & semi-permanent makeup artist of BEAUTITUDE with over 10 years of experience in Gangnam.

To me, ‘semi-permanent makeup’ is not just about external beauty, but a Beautiful Attitude that restores confidence and natural elegance.

Through this class, I want to directly share BEAUTITUDE’s know-how, which has defined the standard of ‘natural beauty’ loved by clients from Korea, China, and Japan.

This is not just a technical lecture.

“How can we propose the most suitable design for each client’s face shape?”

“How can we maintain natural flow and texture even after the treatment?”

I will share the standards I have built through countless treatments and continuous research.

Just like the name ‘BEAUTITUDE’, I hope you create your own unique beauty 🌿

2015
  • Launched the semi-permanent makeup brand BEAUTITUDE
  • Operated professional art makeup courses for clients in Korea, Japan, and China
  • Selected as PMUHub 2023 Best Natural Microblading
~2015
  • MAC Makeup Artist
  • Hyundai Home Shopping Makeup Artist
  • Public Home Shopping Makeup Artist
  • LG Household & Health Care Advertising Makeup Artist
  • Busan International Film Festival VIP Makeup Artist
  • Makeup Director for the web drama ‘Love Distance’

Online Course · Official Training Application

For online learning, we recommend the Class 101 course. The official training program is conducted offline, and the 1:1 curriculum offers a deeper, more intensive learning experience.